Shoptalk Europe 2023 Key Takeaways
Ciao, digital aficionados! I recently had the pleasure of attending Shoptalk, a conference about retail, technology, and innovation. Trust me, it was a blast! Now, I'm not gonna lie, at first, I felt a little bit like a fish out of water, surrounded by all those big names talking about their ground-breaking innovations. But how can you challenge and improve your way of thinking (and doing) if not by learning from the best?
Four main takeaways I’ll take home with me:
1️⃣ Embrace the AI disruption 🤖
Artificial Intelligence is here to stay and will revolutionize the way we do business. Retailers and brands are already using AI to simplify processes and innovate (e.g. predictive analytics, design, productivity). So, what are you waiting for?
2️⃣ Know your customers and your data 👥
Everyone is focused on collecting more insights about customers to better understand their needs. New in-store technologies, trends, and collaborations are emerging. Data can empower you to unlock new opportunities and evolve your strategy.
3️⃣ Omnichannel and personalization are more relevant than ever 🎨
While the perfect omnichannel equation hasn't yet been discovered, companies are striving to create seamless, full-channel customer experiences. After all, customers want to feel unique and special. So with personalized buying journeys and tailored marketing activities, you can play the real infinite game. In short: listen to your customers, analyze, innovate, test, test, test, and then test again.
4️⃣ It’s all about people 🤝
The changes happening around us are driven by our ability as human beings to think and create. So change can only happen if you empower and motivate people at all levels. Everyone is part of the journey. Break down silos and encourage cross-team collaboration to unleash your full potential.
Now, a special mention to all the people I’ve met. Thanks for the awesome conversations, inspiring ideas, and sharing your knowledge, challenges, and smart puns too. Real-life chats, smiles, and laughs make a difference.
Thanks also to Shoptalk organizers for creating an inspirational three-day journey with great insights, food, and events.
Finally, thanks to the Mattel España team for the warm welcome and for spoiling me like a real Catalan.
I can't wait to bring all the knowledge and inspiration back to Mattel!
